السبت، 18 أغسطس 2012

Best Practices
Page titles are an important aspect of search engine optimization.
Choose a title that effectively communicates the topic of the page's content.
Accurately describe the page's content choosing a title that has no relation to the content on the page using default or vague titles like "Untitled" or "New Page 1"
Avoid:
Create unique title tags for each page
Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. using a single title tag across all of your site's pages or a large group of pages
Avoid:
Use brief, but descriptive titles
Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result. using extremely lengthy titles that are unhelpful to users stuffing unneeded keywords in your title tags
مرسلة بواسطة في ليست هناك تعليقات:

Create unique, accurate page titles SEO Basics


Create unique, accurate page titles
SEO Basics 
 Indicate page titles by using title tags
A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document (1). Ideally, you should create a 
unique title for each page on your site.
<Exp:                                                                                                                                            <html
<head>
<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description=" content="Brandon's Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events in">
</head>
<body>
Page title contents are displayed in search results

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (if you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by Google engineer Matt Cutts, and this helpful diagram of a Google search results page). Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search (2).
The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings (3).
(2) A user performs the query [baseball cards]. Our homepage shows up as a result, with the title listed on the first line (notice that the query terms the user searched for appear in bold).
(3) A user performs the query [rarest baseball cards]. A relevant, deeper page (its title is unique to the content of the page) on our site appears as a result.


Glossary
Search engine
Computer function that searches data available on the Internet using keywords or other specified terms, or a program containing this function.
<head> tag
An element that indicates the header in an HTML document. The content of this element will not be displayed in a browser.
HTML
Abbreviation for HyperText Markup Language, a language used when describing web page documents. It denotes the basic elements of web pages, including the document text and any hyperlinks and images embedded within.
Search query
Single or multiple terms which are input by the user when performing a search on search engines.


مرسلة بواسطة في ليست هناك تعليقات:

Table of Contents

Table of Contents

1SEO Basics
2Create unique, accurate page titles
3Make use of the "description" meta tag
4Improving Site Structure
5Improve the structure of your URLs
6Make your site easier to navigate
7Optimizing Content
8Offer quality content and services
9Write better anchor text
10Optimize your use of images
11Use heading tags appropriately
12Dealing with Crawlers
13Make effective use of robots.txt
14Be aware of rel="nofollow" for links
15SEO for Mobile Phones
16Notify Google of mobile sites
17Guide mobile users accurately
18Promotions and Analysis
19Promote your website in the right ways
   20Make use of free webmaster tools4

An example may help our explanations, so we've created a fictitious website to follow throughout the guide. For each topic, we've fleshed out enough information about the site to illustrate the point being covered. Here's some background information about the site we'll use:

< Website/business name: "Brandon's Baseball Cards"
Domain name: brandonsbaseballcards.com
Focus: Online-only baseball card sales, price guides, articles, and news content
Size: Small, ~250 pages>

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.



مرسلة بواسطة في ليست هناك تعليقات:

Welcome to Google's


Welcome to Google's
Search Engine Optimization
Starter Guide
This document first began as an effort to help teams within Google, but we thought it'd be just as useful to 
webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.
Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum.
مرسلة بواسطة في ليست هناك تعليقات:
الاشتراك في: الرسائل (Atom)